AMA calls for ban on direct-to-consumer drug ads

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AMA calls for ban on direct-to-consumer drug ads

Post by Pyrrho » Thu Nov 19, 2015 11:52 am

http://www.ama-assn.org/ama/pub/news/ne ... ising.page
Physicians cited concerns that a growing proliferation of ads is driving demand for expensive treatments despite the clinical effectiveness of less costly alternatives.

“Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices,” said AMA Board Chair-elect Patrice A. Harris, M.D., M.A. “Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”

The United States and New Zealand are the only two countries in the world that allow direct-to-consumer advertising of prescription drugs. Advertising dollars spent by drug makers have increased by 30 percent in the last two years to $4.5 billion, according to the market research firm Kantar Media.

New AMA policy also calls for convening a physician task force and launching an advocacy campaign to promote prescription drug affordability by demanding choice and competition in the pharmaceutical industry, and greater transparency in prescription drug prices and costs.
"Talk to your doctor today about Vitameatavegamin."

Not sure it really matters when the insurance won't pay for it anyway.
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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Rob Lister » Thu Nov 19, 2015 12:28 pm

Pyrrho wrote:http://www.ama-assn.org/ama/pub/news/ne ... ising.page
Physicians cited concerns that a growing proliferation of ads is driving demand for expensive treatments despite the clinical effectiveness of less costly alternatives.

“Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices,” said AMA Board Chair-elect Patrice A. Harris, M.D., M.A. “Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”

The United States and New Zealand are the only two countries in the world that allow direct-to-consumer advertising of prescription drugs. Advertising dollars spent by drug makers have increased by 30 percent in the last two years to $4.5 billion, according to the market research firm Kantar Media.

New AMA policy also calls for convening a physician task force and launching an advocacy campaign to promote prescription drug affordability by demanding choice and competition in the pharmaceutical industry, and greater transparency in prescription drug prices and costs.
"Talk to your doctor today about Vitameatavegamin."

Not sure it really matters when the insurance won't pay for it anyway.
Well, they usually will but they make the doctor and patient jump through hoops to make it happen.

The ads are prolific. Anytime (rarely of late) I watch broadcast tv they have placement on just about every network show. Three-quarters of every commercial seems to be advising you of all the ways the drug will kill you. But they're laid over happy, rainbow and pony scenes of perfectly healthy people running through flowered meadows with with their loved ones so I suppose that impact is minimized.

I usually don't even recognize what disease they're talking about. How many people can possible have this disease I've never fucking heard of? But if the advertising were not cost effective, they wouldn't do it. The ads, coupled with the graf they have to pay the doctors to try to prescribe it, must make for pretty thin margins.

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Abdul Alhazred » Thu Nov 19, 2015 1:31 pm

I seem to recall a long time ago such ads were banned, or maybe it was just an industry standard that went by the boards.
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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Ben Trovado » Thu Nov 19, 2015 3:27 pm

"We are too wimpy to tell our patients that the new drug 'is not right for you.'"

Someone do it for us so that we don't have to spend literally minutes of our time to inform the patient about these medicines.

Worse, they might actually be helpful, and then we have to explain why we did not think of it first.


Either way, it makes us look bad.

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Abdul Alhazred » Thu Nov 19, 2015 3:33 pm

"us"

Are you a doctor or a pharmacist?
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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Rob Lister » Thu Nov 19, 2015 4:03 pm

He's teh Doctor of Discussion!

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Doctor X » Thu Nov 19, 2015 4:38 pm

That thing slamming behind you?

That is the barn door.

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by hammegk » Fri Nov 20, 2015 12:24 am

Doctor X wrote:That thing slamming behind you?

That is the barn door.

--J.D.
So opines our resident pharmacist.

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Doctor X » Fri Nov 20, 2015 1:03 am

Image

--J.D.
Mob of the Mean: Free beanie, cattle-prod and Charley Fan Club!
"Doctor X is just treating you the way he treats everyone--as subhuman crap too dumb to breathe in after you breathe out."--Don
DocX: FTW.--sparks
"Doctor X wins again."--Pyrrho
"Never sorry to make a racist Fucktard cry."--His Humble MagNIfIcence
"It was the criticisms of Doc X, actually, that let me see more clearly how far the hypocrisy had gone."--clarsct
"I'd leave it up to Doctor X who has been a benevolent tyrant so far."--Grammatron
"Indeed you are a river to your people.
Shit. That's going to end up in your sig."--Pyrrho
"Try a twelve step program and accept Doctor X as your High Power."--asthmatic camel
"just like Doc X said." --gnome

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Harte » Fri Nov 20, 2015 9:36 am

I'm all for this ban.

I've heard all I want to hear about anal leakage.

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Abdul Alhazred » Fri Nov 20, 2015 9:45 am

Harte wrote:I've heard all I want to hear about anal leakage.

Harte
And yet you hang around here. :BigGrin3:
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Re: AMA calls for ban on direct-to-consumer drug ads

Post by ed » Fri Nov 20, 2015 11:58 am

Generally more information is better than less. I would think that having a discussion about alternative drugs with one's doctor would be beneficial. So I am left with two interpretations: 1- Doctors can't be bother to spend the time and/or 2- they don't want to have to defend decisions

Neither one is a good reason.
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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Rob Lister » Fri Nov 20, 2015 12:17 pm

The reason may not be good but it is useful. They're busy. They're trying to meet that Malpractice Premium.

But yea, your average family doctor may not even know the new drug exists unless some ignorant patient asks for it. It is likely true that they can no more read all the Drug Marketing spam that fills their inbox any more than you can read all the spam you get from Penis Enlargement and Masturbatory Equipment manufacturers.

Delete
Delete
Delete
Oh, that's interesting ...
Delete
Delete
Delete

So since they can't get the Doctors' attention, they get the potential patients' attention to get the doctors' attention. Now he knows.

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by hammegk » Fri Nov 20, 2015 7:15 pm

Abdul Alhazred wrote:
Harte wrote:I've heard all I want to hear about anal leakage.

Harte
And yet you hang around here. :BigGrin3:
We have the 400 hour erection dr X.

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Doctor X » Fri Nov 20, 2015 9:35 pm

Image

--J.D.
Mob of the Mean: Free beanie, cattle-prod and Charley Fan Club!
"Doctor X is just treating you the way he treats everyone--as subhuman crap too dumb to breathe in after you breathe out."--Don
DocX: FTW.--sparks
"Doctor X wins again."--Pyrrho
"Never sorry to make a racist Fucktard cry."--His Humble MagNIfIcence
"It was the criticisms of Doc X, actually, that let me see more clearly how far the hypocrisy had gone."--clarsct
"I'd leave it up to Doctor X who has been a benevolent tyrant so far."--Grammatron
"Indeed you are a river to your people.
Shit. That's going to end up in your sig."--Pyrrho
"Try a twelve step program and accept Doctor X as your High Power."--asthmatic camel
"just like Doc X said." --gnome

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Harte » Sat Nov 21, 2015 12:08 am

Abdul Alhazred wrote:
Harte wrote:I've heard all I want to hear about anal leakage.

Harte
And yet you hang around here. :BigGrin3:
It's all a matter of perspective.

The way I see it, around here is almost the opposite of anal leakage.

It's more like anal suckage.

Harte
The line for free money never gets shorter.

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Doctor X » Sat Nov 21, 2015 12:14 am

Tinkerbell does engage in that practice frequently, yes.

--J.D.
Mob of the Mean: Free beanie, cattle-prod and Charley Fan Club!
"Doctor X is just treating you the way he treats everyone--as subhuman crap too dumb to breathe in after you breathe out."--Don
DocX: FTW.--sparks
"Doctor X wins again."--Pyrrho
"Never sorry to make a racist Fucktard cry."--His Humble MagNIfIcence
"It was the criticisms of Doc X, actually, that let me see more clearly how far the hypocrisy had gone."--clarsct
"I'd leave it up to Doctor X who has been a benevolent tyrant so far."--Grammatron
"Indeed you are a river to your people.
Shit. That's going to end up in your sig."--Pyrrho
"Try a twelve step program and accept Doctor X as your High Power."--asthmatic camel
"just like Doc X said." --gnome

WS CHAMPIONS X3!!! NBA CHAMPIONS!! Stanley Cup! SB CHAMPIONS X5!!!!!

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Re: AMA calls for ban on direct-to-consumer drug ads

Post by Ben Trovado » Mon Nov 23, 2015 7:56 pm

Abdul Alhazred wrote:"us"

Are you a doctor or a pharmacist?

No, I just play one whenever I get the chance.