Willfully misleading, IMHO which is worth about $.02, American. They are kinda sorta making health claims.
Sport Beans Energizing Jelly Beans are formulated to help fuel the body during intense exercise. Clinically proven to maximize sports performance, each bean is loaded with carbs for fuel, electrolytes to help maintain fluid balance and vitamins to optimize energy release and protect cells against oxidative damage. Flavored with real fruit juices and other natural flavors, they come in a convenient resealable bag that you will love.
Carbohydrates to fuel your body during intense activity
Electrolytes (sodium and potassium) vital for maintaining fluid balance
Vitamins B1, B2, & B3 to help burn carbohydrates and fat
Vitamin C to protect muscles and cells against oxidative damage
Do you love convenient resealable bags? Do they love you back?
UK site has listings of ingredients:
Brought to life with natural flavours and real orange juice, Orange is brisk and invigorating. Each delicious 100-calorie serving provides the vitamins and electrolytes you need to push your endurance further.
Ingredients: Evaporated cane juice, glucose syrup, acidity regulators (E325, E330, E331, E332), gelling agent (E440), orange puree, salt, colour (carrot), glazing agents (E901, E903, E904), natural flavourings, vitamin C, vitamin B3, vitamin B1, vitamin B2.
17g of sugar per 28g bag. To keep your insulin receptors busy.
Trace amounts of vitamins but c'mon, folks. They're jelly beans.
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