I have a dream of a truck. Ping ed.

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I have a dream of a truck. Ping ed.

Postby Abdul Alhazred » Mon Feb 05, 2018 4:29 pm

Martin Luther King Jr. Commercial for Ram Trucks Is Swiftly Criticized
The New York Times

The online blowback was swift for Ram on Sunday after the carmaker used a sermon given by the Rev. Dr. Martin Luther King Jr. as the voice-over for a Super Bowl ad.

The general sentiment: Did the company really just use Dr. King’s words about the value of service to sell trucks?

...


Conversation around the table at the ad agency:

Think it'll sell trucks? Will the controversy sell even more trucks?
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Re: I have a dream of a truck. Ping ed.

Postby ed » Mon Feb 05, 2018 6:25 pm

I don't think that it matters a fartskin.
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Re: I have a dream of a truck. Ping ed.

Postby Giz » Mon Feb 05, 2018 8:56 pm

Abdul Alhazred wrote:Martin Luther King Jr. Commercial for Ram Trucks Is Swiftly Criticized
The New York Times

The online blowback was swift for Ram on Sunday after the carmaker used a sermon given by the Rev. Dr. Martin Luther King Jr. as the voice-over for a Super Bowl ad.

The general sentiment: Did the company really just use Dr. King’s words about the value of service to sell trucks?

...


Conversation around the table at the ad agency:

Think it'll sell trucks? Will the controversy sell even more trucks?


Genius. I'm thinking up a few to pitch for next year's superbowl.

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Re: I have a dream of a truck. Ping ed.

Postby Nyarlathotep » Mon Feb 05, 2018 9:02 pm

Churchill: "We shall fight them on the beaches. We shall fight them in our houses. And by 'We' I mean "Terminex" and by "Them" I mean "Termites"
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Re: I have a dream of a truck. Ping ed.

Postby Nyarlathotep » Mon Feb 05, 2018 9:06 pm

Maybe next year they can go 'edgier' than King and go with Malcolm X.

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Re: I have a dream of a truck. Ping ed.

Postby Nyarlathotep » Mon Feb 05, 2018 9:11 pm

"Can't we all just get along...to the Big Clearance Sale at Mervyn's?!?!" - Not Rodney King
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Re: I have a dream of a truck. Ping ed.

Postby Giz » Mon Feb 05, 2018 9:32 pm

Lenin: give us the child for 8 years and it will be a bolshevik forever. Get your Berkeley prospectus today!

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Re: I have a dream of a truck. Ping ed.

Postby Rob Lister » Mon Feb 05, 2018 9:35 pm

Nyarlathotep wrote:Churchill: "We shall fight them on the beaches. We shall fight them in our houses. And by 'We' I mean "Terminex" and by "Them" I mean "Termites"


Actually, that one might work!

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Re: I have a dream of a truck. Ping ed.

Postby Nyarlathotep » Mon Feb 05, 2018 9:41 pm

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Re: I have a dream of a truck. Ping ed.

Postby Fid » Tue Feb 06, 2018 8:15 am

Since I live (almost) within with walking distance of Stone Mountain. I mean goddammit we lost the fucking war and for a good fucking reason. We were fucking WRONG how hard is that to understand!?
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Re: I have a dream of a truck. Ping ed.

Postby Abdul Alhazred » Tue Feb 06, 2018 10:16 am

Fid wrote:Since I live (almost) within with walking distance of Stone Mountain. I mean goddammit we lost the fucking war and for a good fucking reason. We were fucking WRONG how hard is that to understand!?


That's why you will never see Stone Mountain in a commercial for a pick up truck.

Even though it would sell. :P
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Re: I have a dream of a truck. Ping ed.

Postby Grammatron » Tue Feb 06, 2018 6:43 pm

Someone clever remade the ad with audio of Dr. Martin Luther King's opinion on advertisers

https://www.youtube.com/watch?v=l_v1h6Zoi-Q
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Re: I have a dream of a truck. Ping ed.

Postby RCC: Act II » Tue Feb 06, 2018 7:06 pm

The irony is that the commercial uses a speech that literally criticizes car commercials for tricking people into buying shit they don't need:

Now the presence of this instinct explains why we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car.

xxxxxx

But now the problem is, it is the drum major instinct. And you know, you see people over and over again with the drum major instinct taking them over. And they just live their lives trying to outdo the Joneses. (Amen) They got to get this coat because this particular coat is a little better and a little better-looking than Mary's coat. And I got to drive this car because it's something about this car that makes my car a little better than my neighbor's car.



There is a whole trope about people turning MLK into a bland symbol of racial progress, when he was both a socialist and way more confrontational than people seem to want to think. Which makes sense, given that we've turned him into a saint where criticism is proof of racism, so the reaction to twist the message into something benign is pretty predictable.

Sort of like when the Janis Joplin song was used in a Mercedes commercial, or when politicians use "Born in the USA" in a jingoistic context, but somehow way worse because it is a whole persona and legacy being twisted instead of one isolated communication.

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Re: I have a dream of a truck. Ping ed.

Postby gnome » Wed Feb 07, 2018 4:04 am

Mr. Kool-Aid Man, tear down this wall!
"If fighting is sure to result in victory, then you must fight! Sun Tzu said that, and I'd say he knows a little bit more about fighting than you do, pal, because he invented it, and then he perfected it so that no living man could best him in the ring of honor. Then, he used his fight money to buy two of every animal on earth, and then he herded them onto a boat, and then he beat the crap out of every single one. And from that day forward any time a bunch of animals are together in one place it's called a zoo! (Beat) Unless it's a farm!"
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