Someone please remind me how Tumblr makes money.

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Someone please remind me how Tumblr makes money.

Post by Abdul Alhazred » Tue Dec 04, 2018 3:54 pm

When Tumblr was new I checked it and decided it was not for me (as with Twitter).

But every so often since then I hear about it being a platform for some outrageous lefty screwballery, usually related to gender. There is even a genre of YouTube video "Tumblr cringe".

The linked story is perhaps not directly relevant to my question, but it reminded me that Tumblr exists, so I though I'd ask.

Tumblr will purge most NSFW content under new guidelines
Go Game
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Re: Someone please remind me how Tumblr makes money.

Post by Pyrrho » Tue Dec 04, 2018 9:55 pm

@BadAstronomer

I just deleted my Tumblr account. They have every right to manage the content on their service, but I don’t have to agree with ridiculous, arbitrary, sexist, and parochial standards.
That'll show 'em.
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Re: Someone please remind me how Tumblr makes money.

Post by Grammatron » Tue Dec 04, 2018 9:58 pm

Keeping that twitter account though

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Re: Someone please remind me how Tumblr makes money.

Post by Doctor X » Tue Dec 04, 2018 11:03 pm

Grammatron wrote:
Tue Dec 04, 2018 9:58 pm
Keeping that twitter account though
He is not a heathen after all.

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Re: Someone please remind me how Tumblr makes money.

Post by Pyrrho » Wed Dec 05, 2018 12:08 am

Pornhub ARIA
‏Verified account @Pornhub

Tumblrs:

Pornhub welcomes you with open arms. Join our amazing community of millions

Curators: Customize your personal feed, create playlists, generate gifs and more

Creators: Upload videos, photos, gifs & share text posts to a massive audience. Earn revenue on your content.
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Re: Someone please remind me how Tumblr makes money.

Post by Anaxagoras » Wed Dec 05, 2018 1:32 am

I imagine they make money mainly by showing advertisements to their users?
Maybe they also sell data about their users to people willing to pay for such data?

IOW, basically the same business model as other social media platforms. By banning "adult content" I suppose they become more like Facebook, but then what do they have to differentiate themselves.
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Re: Someone please remind me how Tumblr makes money.

Post by Doctor X » Wed Dec 05, 2018 2:35 am

Anaxagoras wrote:
Wed Dec 05, 2018 1:32 am
Maybe they also sell data about their users to people willing to pay for such data?
"Maybe?"

--J.D.
Mob of the Mean: Free beanie, cattle-prod and Charley Fan Club!
"Doctor X is just treating you the way he treats everyone--as subhuman crap too dumb to breathe in after you breathe out."--Don
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"It was the criticisms of Doc X, actually, that let me see more clearly how far the hypocrisy had gone."--clarsct
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Re: Someone please remind me how Tumblr makes money.

Post by Anaxagoras » Wed Dec 05, 2018 3:12 am

OK, I guess we can assume that. I didn't actually do any research to confirm that. But it seems like an obvious thing that a company like that would do.
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Re: Someone please remind me how Tumblr makes money.

Post by Abdul Alhazred » Wed Dec 05, 2018 5:12 pm

Update: More on the technical side of what they are doing.

Tumblr resorts to AI in attempt to scrub itself clean from filth
The Register

Analysis: Looks like the AI is an automated Good Soldier Schweik. As anyone with sense would know would happen.
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Re: Someone please remind me how Tumblr makes money.

Post by corplinx » Wed Dec 05, 2018 5:40 pm

Hand purging is too hard.

You just feed a ton of posts that are definitely verboten to a machine learning api and let it figure it out.

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Re: Someone please remind me how Tumblr makes money.

Post by Abdul Alhazred » Wed Dec 05, 2018 5:50 pm

corplinx wrote:
Wed Dec 05, 2018 5:40 pm
Hand purging is too hard.

You just feed a ton of posts that are definitely verboten to a machine learning api and let it figure it out.
If it works.

If it can work.
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Re: Someone please remind me how Tumblr makes money.

Post by corplinx » Wed Dec 05, 2018 5:58 pm

Machine learning isn't perfect but it usually catches the 85% case.

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Re: Someone please remind me how Tumblr makes money.

Post by Abdul Alhazred » Wed Dec 05, 2018 6:03 pm

corplinx wrote:
Wed Dec 05, 2018 5:58 pm
Machine learning isn't perfect but it usually catches the 85% case.
And if one dick gets through because it is purple and sort of matches the background ...
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Re: Someone please remind me how Tumblr makes money.

Post by Nyarlathotep » Wed Dec 05, 2018 6:44 pm

I think the false positives are more worrying than the other way around. Something that is not a dick getting censored because it sort of looks like a dick rather than a dick getting through.

Image

I remember back at TOP when they first introduced profanity filters and I had a post get censored because I talked about a Japanese general named Yamashita. I can't imagine the algorithms for pics are going to be any more discerning.
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Re: Someone please remind me how Tumblr makes money.

Post by corplinx » Wed Dec 05, 2018 6:52 pm

Someone can manually report a dick pic that slips through.

If a picture is falsely reported,the content creator can open a support ticket and if the org has their shit together, they will feel that picture back into the Machine Learning api as a False.

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Re: Someone please remind me how Tumblr makes money.

Post by Nyarlathotep » Wed Dec 05, 2018 6:54 pm

"If the org has their shit together" being the operative phrase.
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Re: Someone please remind me how Tumblr makes money.

Post by Nyarlathotep » Wed Dec 05, 2018 7:13 pm

And I JUST stumbled upon this thing that makes me think they do NOT have their shit together. Apparently their algorithms are flagging such naughty, naughty items as pictures of Garfield or a roasted chicken.

Here Are The Dumb AF Things Tumblr Thinks Is 'Adult Content'
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Re: Someone please remind me how Tumblr makes money.

Post by Abdul Alhazred » Wed Dec 05, 2018 7:16 pm

Nyarlathotep wrote:
Wed Dec 05, 2018 7:13 pm
... naughty items as pictures of Garfield ...
Did Nyar just post a link to furry kitty pr0n? :o



But seriously, maybe the Garfield thing is copyright related?
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Re: Someone please remind me how Tumblr makes money.

Post by Abdul Alhazred » Wed Dec 05, 2018 7:19 pm

Say what you will, that painting is much more horrifying than human bodies, if you ask me. :lmao:

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Re: Someone please remind me how Tumblr makes money.

Post by Nyarlathotep » Wed Dec 05, 2018 7:19 pm

Maybe, but that doesn't explain the roasted chicken
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