The new Playboy

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The new Playboy

Post by Anaxagoras » Tue Oct 13, 2015 11:54 am

No more nudes! Yes, really.
They are moving in a new direction. I guess their old model was kind of obsolete anyway. Too vanilla. But still too sexy to casually read in public, for example. But I still fondly remember the day when I found my dad's stash of Playboy magazines and discovered the joys of naked ladies.

The new version will still have "playmates" but the poses will be strictly PG-13.

http://www.buzzfeed.com/claudiakoerner/ ... .sw47Y4LXq
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Re: The new Playboy

Post by Abdul Alhazred » Tue Oct 13, 2015 1:09 pm

When it comes to pr0n, "vanilla" or otherwise, nothing can compete with the internet. :)
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Re: The new Playboy

Post by Abdul Alhazred » Tue Oct 13, 2015 1:13 pm

Anaxagoras wrote:The new version will still have "playmates" but the poses will be strictly PG-13.
What's the market for that?

Or is the "playmate" merely part of the branding like the rabbit?

Next up: Sweet gals in burkhas. Go for the new European market.
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Re: The new Playboy

Post by Anaxagoras » Tue Oct 13, 2015 1:55 pm

Abdul Alhazred wrote:
Anaxagoras wrote:The new version will still have "playmates" but the poses will be strictly PG-13.
What's the market for that?

Or is the "playmate" merely part of the branding like the rabbit?

Next up: Sweet gals in burkhas. Go for the new European market.
I guess they're going to find out. Probably a desperate move, but they may be in "do something, anything" mode.

Incidentally, a few years ago I noticed they started becoming something of a clothing brand here in Japan. Mostly I see the Playboy bunny on socks worn by schoolgirls.

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Re: The new Playboy

Post by Grammatron » Tue Oct 13, 2015 4:57 pm

I like the throw away joke local radio had that they are just keeping it going till Hue croaks.

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Re: The new Playboy

Post by Abdul Alhazred » Tue Oct 13, 2015 6:37 pm

Anaxagoras wrote:Incidentally, a few years ago I noticed they started becoming something of a clothing brand here in Japan. Mostly I see the Playboy bunny on socks worn by schoolgirls.
There's the answer to my question.

The target demographic for the new Playboy.

The relatively modest centerfold will be just above 18 modeling Playboy branded merchandise intended for girls a little bit younger than that. :BigGrin3:
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Re: The new Playboy

Post by Ben Trovado » Tue Oct 13, 2015 6:43 pm

Are they trying to make it so that people DO only read it for the articles?

50 years of jokes. Ruined.

Thanks, Obama!

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Re: The new Playboy

Post by Rob Lister » Tue Oct 13, 2015 8:30 pm

It might be a desperate move but it is a smart one. They'll get into stores they were not allowed in before. They'll get into barber shops. There's no need to show naked women pics anymore. That trail done-been-blazed. And Hustler already cornered the scratch and sniff market.

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Re: The new Playboy

Post by Nyarlathotep » Wed Oct 14, 2015 12:38 am

I agree with Lister. In these days of the internet, if all I want to do is see nekkid ladies, there are far cheaper ways of seeing them and seeing them do far more than just pose wearing nothing but a birthday suit and a smile. So their old business model really didn't have a place in the world any more. It was like being a buggy whip factory. So now they are going to try to focus on trying to on being a serious journalistic magazine and being able to be more widely sold, and having a certain brand name recognition to boot (even for non-nudey pics, Lots of good fiction was first published in Playboy, and interviews). I don't know if it will work, but it doesn't strike me as being so crazy that it's not worth trying.

And besides, their announcement has got people talking about the magazine again. Seriously, when was the last time you or anyone you know really talked or even thought about stodgy old Playboy in this era of internet porn? Bet a lot of people who haven't looked at a Playboy since Bush The Elder was in office will pick one up, just to see the changes. Smart move in the short term if nothing else.
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Re: The new Playboy

Post by gnome » Wed Oct 14, 2015 1:54 am

I give it six months and then nudity will creep back in. First just partial, one upping an entertainment magazine or two. Six more months and it will be regularly featured again, though not as much as before.
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Re: The new Playboy

Post by Doctor X » Wed Oct 14, 2015 4:52 am

There is this thing The Kids talk about call "The Internet."

Hear tell there is porn on it.

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Re: The new Playboy

Post by Anaxagoras » Thu Oct 15, 2015 10:57 am

Jenny McCarthy not happy with new direction. Wants to pose nude for Playboy one last time:

http://www.sfexaminer.com/jenny-mccarth ... ty-policy/
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Re: The new Playboy

Post by Doctor X » Thu Oct 15, 2015 11:28 am

Anaxagoras wrote:Jenny McCarthy not happy with new direction. Wants to pose nude for Playboy one last time:
Image

--J.D.
Mob of the Mean: Free beanie, cattle-prod and Charley Fan Club!
"Doctor X is just treating you the way he treats everyone--as subhuman crap too dumb to breathe in after you breathe out."--Don
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Re: The new Playboy

Post by Anaxagoras » Fri Dec 04, 2015 11:09 am

Poor Jenny.

Pam Anderson gets the last chance.

http://www.nbcnews.com/business/busines ... ld-n473746
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Re: The new Playboy

Post by Ben Trovado » Fri Dec 04, 2015 1:27 pm

Anaxagoras wrote:Poor Jenny.

Pam Anderson gets the last chance.

http://www.nbcnews.com/business/busines ... ld-n473746

You know, a LONG time backI saw pics of Pam tat were . . . pre-augmentation, let's say.

She was a really pretty girl back then. Girl next door kind of beautiful.

Then she bacame merely the delivery system for 16 lbs of silicon, and (I think) hurt her looks considerably.


/shrug

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Re: The new Playboy

Post by sparks » Fri Dec 04, 2015 5:33 pm

Agreed!

But what of "The Total Good Life"?

Oh, that's right. That has been reserved by the 1%. Sorry. As you were.
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Re: The new Playboy

Post by Rob Lister » Fri Mar 25, 2016 10:43 am

Playboy Enterprises Inc. is exploring a sale, a move that comes soon after the storied magazine publisher ditched nude photos and launched a revamp for the digital age.

Investment bank Moelis & Co. is advising Playboy, which Hugh Hefner, the company's founder, took private in 2011 alongside private-equity firm Rizvi Traverse Management. Hefner owns a roughly one-third stake in the company, according to people familiar with the situation.

Playboy doesn't disclose detailed financials. In 2015, the company generated $38 million from media, including the magazine and digital publishing initiatives, and $55 million from licensing its brand to other companies, according to a document reviewed by The Wall Street Journal.
Those figures are much bigger than I thought.
Playboy could fetch north of $500 million, and potential buyers could include companies that would license the brand for use in consumer goods, new media outfits and trophy buyers, the people said. The 2011 deal that took Playboy private valued it at $207 million.
http://www.denverpost.com/business/ci_2 ... oring-sale

That's a bigger number than I believe. I don't think it is more valuable now than in 2011.

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Re: The new Playboy

Post by Anaxagoras » Fri Mar 25, 2016 10:48 am

Is that profit or gross revenue?

The licensing thing I kind of believe. I think I already mentioned how they are a clothing brand here in Japan.

Has going non-nude helped or hurt their bottom line?
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Re: The new Playboy

Post by ed » Fri Mar 25, 2016 10:52 am

Nyarlathotep wrote: looked at a Playboy since Bush
<snigger> he said "bush".
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Re: The new Playboy

Post by Rob Lister » Fri Mar 25, 2016 10:53 am

Anaxagoras wrote:Is that profit or gross revenue?

The licensing thing I kind of believe. I think I already mentioned how they are a clothing brand here in Japan.
Revenue. I think the Media side is probably operating at a loss. The Branding is all profit, but it dilutes the value with every deal.
Anax wrote:Has going non-nude helped or hurt their bottom line?
I don't know but ...
It’s worth pointing out, though, that they had already done away with nudes online last year and they saw positive results:
In August of last year, its website dispensed with nudity. As a result, Playboy executives said, the average age of its reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about four million unique users per month.
So now where are people going to find pictures of nude women aside from the entirety of the internet?
http://www.mediaite.com/online/playboy- ... passe-now/